Adventure Racing News
presented by Inov-8

It's the sponsors stupid - Inov-8
posted Friday, June 13, 2008 by Yak @ 12:47 PM - 1 comments

OK, so that's not what James Carville said in 1992, but our sponsors have far more to do with the well-being of Checkpoint Zero, LLC than inflation or the weak US dollar.

We sometimes get so wrapped up in the day to day grind that we forget to let our sponsors know how much we love them and how instrumental they are to our success...no more.

Starting today we'll be blogging about each of our sponsors regularly (in no particular order) to make sure you know who they are and what they do.

Inov-8 - Official shoes and packs of Checkpoint Zero, LLC

It's pronounced "innovate"...and the name fits. These guys make the last adventure racing shoes I may ever wear.

I'm sporting their new Roclite 295's and I have to say...they're the cat's pajamas.

As God is my witness I have never worn a lighter or more comfortable pair of running shoes. Trust me when I say I'll be wearing them come hell or high water.

Hey Mark/Sue/Lisa/Thomas...can I have another pair if I ever manage to wreck these?

So far it's looking like that's gonna take a while...unlike the Merrell Overdrives that literally fell apart while I was wearing them...my Roclites seem to love abuse. Nice work Inov-8.

The rest of team Checkpoint Zero/Inov-8 are each wearing the shoe that fits them best. One of the great things about Inov-8 is that they actually understand how to make GREAT shoes to serve a wide range of runners and have a product lineup that proves it. You're sure to find more than one model ideally suited to your foot and running style.

We're also using Inov-8's excellent packs. True to their name they've got a unique approach to carrying water that's truly...innovative.

Read more about their Horizontal Hydration System to see how "positioning the bladder...creates a lower center of gravity and with the bladder shape fitting around the lumbar region makes the pack a lot more stable."

They make a range of packs in sizes suitable for everything from a short sprint to a longer multi-day race. We use the Race Pro 20 for training and races during which we're not carrying the kitchen sink...when we are we use the Race Pro 30.

In addition to the support of our team, Inov-8 also been instrumental in helping us develop the Checkpoint Tracker Adventure Racing Series...wait for it...presented by Inov-8. Thanks to their generous support we're awarding 100 packs and 100 pairs of shoes to the top finishers at every race in the Series.

We'd love to hear from those of you that have used Inov-8's products. Leave us a comment and let us know what gear you're using and why you love it.

1 Comments:

Blogger Gordon said...

My favorite shoe!! I got turned onto Inov-8 way back in late 2005, when I wandered into their booth at Outdoor Retailer. Some English dude noticed my media badge and sat me down for a tutorial. I've been wearing them ever since, almost exclusively, and I'll back Yak: they are the lightest, grippiest, most well-designed shoes on the market.

I'm Gordon Wright, and I approve of this message.

June 20, 2008 at 11:36 PM  

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