Adventure Racing News
presented by Inov-8

Introducing banananuun
posted Wednesday, May 6, 2009 by Yak @ 2:24 PM - 0 comments

nuun, which turns every water source into optimal, balanced hydration, is releasing a refreshing new flavor..."banananuun".

This sixth flavor will be available in stores immediately alongside the ever popular lemon lime, citrus fruit, orange ginger, tri berry and kona cola.

"As the leader in the hydration tab market we wanted to come out with a flavor that's not been done before," says Tim Moxey, CEO. "We're proud that nuun is used by the best athletes on the planet to manage hydration on the go. They understand that drinking plain water or sports drinks and staying properly hydrated are not one and the same. With over 5 years of developing the category, we know that our blend of electrolytes works best to help replace what is lost when riding/running and can also prevent cramping."

Each nuun tablet supplies sodium, potassium, magnesium and calcium - the essential electrolytes active bodies need, without the sugars found in other sports drinks. Plus, the compact tube of 12 tablets eliminates the need for plastic bottles. Simply drop one tablet into any reusable drinking bottle and add water to make an electrolyte-enhanced drink with light, refreshing flavor.

Whether hiking, running, cycling or doing hot yoga, hydration is key for optimal performance and comfort. Yet, it is estimated that only 10 percent of people are properly hydrated. nuun's light flavors make it easy to keep drinking to stay hydrated. In fact, adding a flavor to water increases intake by 40 percent, while adding flavor and electrolytes increases intake by 90 percent versus plain water. Plus, with nuun, one compact recyclable tube of tablets represents twelve less plastic bottles ever being made or used.

Moxey adds, "We encourage you to break the habit of using bottled water and try a banananuun tab in a reusable bottle. Get a taste of what cyclists, triathletes, runners, and hikers around the world already have. nuun - hydration reinvented."

nuun is a sponsor of the Checkpoint Tracker Adventure Racing Series presented by Inov-8 and of team Checkpoint Zero/Inov-8.

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