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Swiss Army Knife and precision equipment specialist, Wenger, signs to title sponsorship of Patagonian Expedition Race
posted Thursday, December 11, 2008 by Yak @ 9:09 AM - 0 comments

Wenger, maker of the genuine Swiss Army knife and precision outdoor equipment, has agreed a three-year title sponsorship of the Patagonian Expedition Race - the adventure at the end of the world.

Beginning in 2009, the international event - which has become known as "the last wild race" - will now be called the 'Wenger Patagonian Expedition Race' and the official event logo will carry the Switzerland-based company's famous Swiss flag emblem.

Wenger will supply Swiss Army knives and Swiss watches along with footwear, tents and other camping equipment to the Patagonian Expedition Race. This new association will run through 2011 and is the first title sponsorship of the annual adventure race, which has grown in popularity and awareness since its inception in 2004.

Peter Hug, Chief Executive Officer of Wenger SA, said, "We are delighted to extend our involvement in and support of the Patagonian Expedition Race. It's a unique human challenge, conducted in an environment where preparedness is everything and precision multi-discipline tools for the job are vital - exactly the principles on which our company was founded over 100 years ago."

Stjepan Pavicic, Race Director, said, "In 2002, we began the large undertaking of organizing the Patagonian Expedition Race. From the beginning, we have focused on creating an experience that is not only a physical and mental challenge, but one that sends a message to the world: we must protect and preserve this remote and pristine region of Chilean Patagonia. Today, our event is bringing this message to the world, and we are proud to have a global company of Wenger's calibre to join our quest. The brand, its products and its corporate philosophy fit perfectly with our initiative."

The Wenger Patagonian Expedition Race is the only adventure race worldwide that has been granted an official partnership by an Olympic Committee. The 2009 race will again follow the event's successful international challenge format.

Approximately 60 athletes, from nations including USA, Canada, China, Australia, Germany, Croatia, Israel, Spain, France, Brazil, Argentina and Chile will compete against each other and Mother Nature in mixed teams of four.

Their challenge will take them across some of the most remote lands on Earth, starting south-east of the Southern Continental Ice Field until they reach the end of the American continent, where it breaks up in a maze of islands and fjords, reaching the Cross of the Seas at the end of the world; a 10-day, 600km challenge incorporating mountain biking, trekking, rope work, kayaking and orienteering.

Last year's challenge was won for the third time by France, as Team Authentic Nutrition completed the challenge in a total time of 6 days 2 hours and 42 minutes.

The 2009 Wenger Patagonian Expedition Race will take place from 10th - 21st February. Further details will be announced closer to the event date.

For more information visit http://www.patagoniaexpeditionrace.com.

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