The Primal Quest Expedition Adventure Race presented by SPOT and the Rush HD television network are proud to announce that they have entered into a three-year television license agreement to broadcast the race in both North America and Worldwide territories. Voom Networks/Rush HD will air four original episodes in High Definition,.

Primal Quest is "the World's Most Challenging Human Endurance Competition" and has been called "the Superbowl of Adventure Racing" by Sports Illustrated. This year's edition will take place in the back country of Montana where the top teams in the world will trek, mountain bike, and paddle their way across a 500-mile course with over 100,000 feet of elevation gain. Top endurance athletes from around the globe will compete for more than $175,000 in cash and prizes over ten days of grueling competition.

Voom/Rush HD is a division of Rainbow Media Holdings LLC, a subsidiary of Cablevision Systems Corporation, which has been an innovator in television programming and entertainment for 28 years. Today, Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands.

Building on Rainbow Media Holdings LLC's history of original programming innovation, VOOM HD Networks was developed by Rainbow to meet the growing worldwide demand for quality high-definition programming. VOOM HD Networks comprise the world's largest suite of high-definition channels for distribution through satellite and cable operators. Produced exclusively in true high-definition and 5.1 Dolby digital surround sound, Rush HD delivers life on the edge with the adrenaline junkies of adventure sports.

The partnership of Primal Quest and Rush HD will deliver the excitement and intensity of the sport of adventure racing to a new audience later this year.