GUsports, an innovator in the sports nutrition category, today announced the introduction of Roctane - an important advancement in nutrition for serious athletes. Roctane is a premium gel originally formulated by company founder Dr. William Vaughan to fuel his daughter Laura's course record at the Hardrock Hundred Mile Endurance Run. The gel has since been used by select members of endurance racing communities, chiefly sponsored GU athletes such as World Champion triathlete and Olympic medalist Michellie Jones. As an underground project, Roctane has for the last several years enjoyed a cult status among those in the endurance community seeking an extra edge in their athletic performance. To date, the product has not been available commercially; however, beginning this June Roctane will be available at retail.

Two of GU's top triathletes put Roctane to the test on Sunday, April 13th at the Ironman Arizona triathlon. Michellie Jones, the women's 2nd place overall finisher and a three-time Ironman Champion, said, "The wind on the bike was brutal, followed by sweltering heat on the run. I'm impressed by everyone who finished in the conditions we had today. Having Roctane to help me through the roughest moments was a lifesaver! It gave me added energy and focus when I needed it most."

Five-time Ironman Champion Heather Gollnick followed Michellie for the 3rd podium spot. "Heading into the run, I had a big gap to close to move into the top three. It was all about relentless focus and power, and I managed to harness both and pick off a few of my competitors. Roctane helped get me there for certain! I was so thankful for the boost," said Heather.

The key to Roctane lies in its high concentration of scientifically-proven performance-tested ingredients. Roctane's advanced formula amplifies GU's original Energy Gel recipe and adds new ingredients to boost the athlete's chances of success. Higher citrate levels help speed the conversion of carbohydrates into energy and also mitigate acid build-up in muscles. Increased branched chain amino acids provide extra energy during exercise and play a key role in maintaining concentration. Added histidine slows energy-sapping acid build-up and a new amino acid complex, Ornithine Alpha-Ketoglutarate (OKG), reduces muscle damage. Roctane's proprietary formula allows athletes to perform at a higher intensity for a longer period of time. Simply put, Roctane is an important new product for athletes intent on maximizing their performance.

GUsports President Brian Vaughan said, "We are meticulous with our product testing, and Roctane has been a labor of love. After seeing the demonstrable benefits it has for hard workouts, we're excited to get Roctane into the hands of athletes throughout North America. They will notice the difference."

Roctane will be initially available in Blueberry Pomegranate and Vanilla Orange flavors. The serving size will be 1.1 ounces and 100 calories. The retail price point will be $2.50 per packet. It will be released via limited distribution in specialty run, bike and triathlon retailers beginning in June 2008.

About GU

GU Energy Gel, the original energy gel, was launched in 1994 in Berkeley, CA.To this day, GU remains the market share leader and the premium gel available to endurance athletes. GU Energy Gels and their companion electrolyte drink, GU2O, are designed to provide athletes with scientifically-proven, performance-tested nutrition.

For more information about GU, log onto www.GUenergy.com.