I was first introduced to renown photographer and graphics designer Peder Sundstrom in 2006 by the then PQ Media Director Gordon Wright (OutsidePR.com) in the media center at Primal Quest Utah.

Peder is a gregarious, kind-hearted tower of a Swede overflowing with character and style. He's the kind of person that likes everyone he meets...and everyone who meets him is instantly enamored.

As for talent...I won't even try to explain with words...just take a look at a few of the shots in his new book, Endless, A Portrait of Adventure Racing: